The management team is expanding:Patrick Peters will become co-CEO of bluu unit.

This is more than just a personnel change at the helm of bluu unit. As of March 1, 2026, Patrick Peters has joined Nicolo Freyberg as co-CEO. With this expansion of its executive team, bluu unit is ushering in its next phase of growth. Together with Nicolo Freyberg, he will form the dual CEO leadership team going forward, while Andreas Holch will continue to serve as CFO, overseeing financial strategy.

It’s a clear choice in favor of Patrick. It’s a choice based on his leadership style, what he stands for, and what we believe in: growth comes not from competition, but from collaboration.

Patrick brings over 20 years of experience in the refrigeration, air conditioning, and data center industries. In his leadership role at the KKL Group, which is now part of bluu unit, he has demonstrated how development works: inspiring people, listening actively, communicating effectively, leading with courage, and simultaneously sharpening the shared vision. His mission: to improve things together, bring people along on the journey, nurture the next generation, and look ahead as a team.

“For me, success always comes from a sense of community. And the stronger that community is, the greater the chance of really making a difference.”

he explains. This idea, in essence, captures exactly what the bluu unit is all about.

From a dynamic network to a growth platform

The bluu unit has grown significantly in recent years. With over 1,200 employees, 31 locations, and operations in multiple countries, we’ve expanded into new markets, taken on new challenges, and adapted to new demands. What has emerged is more than just a network—it’s a platform. A platform that brings together strong mid-sized companies without compromising their individual identities. A platform where knowledge is shared, expertise is pooled, and projects are developed collaboratively.

Looking ahead, this means more than ever: it’s not just about growing, but about growing together in a sustainable way. This requires experience in integration, strong process management, sales expertise, and industry knowledge—and Patrick Peters brings exactly these skills to the table.

A Different Kind of Leadership

Patrick Peters fits right in with the bluu unit’s philosophy precisely because he doesn’t think in terms of traditional roles. “I’m not interested in titles. I’m interested in whether we’re really making progress.”

What drives him is not hierarchy, but impact. Not control, but connection. Not individual interests, but the bigger picture. Anyone who talks to him quickly realizes: He listens. He thinks along with you. And he gets things moving. Or, as he puts it himself: “I just like talking to people.” For him, that’s the key to developing companies holistically—structurally, technologically, and culturally—with a clear focus on sustainable growth and genuine collaboration.

In the right place at the right time

This decision is no coincidence; it comes precisely as the Alliance enters its next phase of development. Practical processes and sales structures will be key drivers of sustainable growth. It’s all about collaboration within the corporate group—about how to turn many strong individual companies into a successful whole. That requires someone who can do exactly that.

Connecting structures.
Engaging people.
Organizing growth.

And this is precisely the role that Patrick Peters assumes as Co-CEO—alongside Nicolo Freyberg, who is responsible for business development, corporate governance, M&A and integration, internationalization, bluu unit International, and HR.

Two perspectives. One goal.

What sets the bluu unit apart is its approach. It’s not about displacement. It’s not about faster, bigger, or louder at any cost. It’s about something else:

“We don’t believe in progress through acquisition alone, but through collaboration. That’s exactly what connects me to Nicolo Freyberg. We share a common understanding of how the industry needs to evolve: away from isolated lone wolves, toward interconnected structures that share knowledge, pool resources, and grow together.”

says Patrick Peters.

In concrete terms, this means: Competitors become partners. Individual companies become part of a larger corporate group. Projects are developed jointly, and new market opportunities are systematically tapped for everyone.

Only by working together can we successfully tackle the issues of the future: natural refrigerants, energy efficiency, data centers, and the next generation. And only by working together can we develop the positive mindset we need. While many talk about the shortage of skilled workers or the challenges we face, Patrick Peters sees opportunities above all else: “For me, the glass is always half full.” Perhaps that is precisely the key difference: not managing problems, but shaping the future. Together.

So what does that mean?

For customers: greater expertise, greater impact, and greater future-proofing.
For partners: new dimensions in collaboration, stability, scalability, and long-term prospects.

And for the industry?

Is this a sign? That there is another way.
That growth and cooperation are not mutually exclusive.
And that something is emerging right now that is stronger than individual companies acting alone.

bluu unit continues to grow. But above all: together.