Imprint

Information according to § 5 DDG

bluu unit GmbH

Martin-Luther-Straße 69
71636 Ludwigsburg

Represented by:
Managing Director
Nicolo Freyberg, Patrick Peters, Andreas Holch

Responsible for content
Nicolo Freyberg and Patrick Peters

Contact
Phone +49 7141 375813-0
mail@bluu-unit.de

Tax number: 71 306 / 09 506
VAT identification number in accordance with §27 a of the German VAT Act: DE 356 392 514
Registered office: 71706 Markgröningen (Stuttgart Local Court, HRB 787402)

Consumer dispute resolution / universal arbitration board

bluu unit GmbH is not willing or obliged to participate in dispute resolution proceedings before a consumer arbitration board.

Note

The platform for online dispute resolution provided by the European Commission was discontinued by Regulation (EU) 2024/3228 with effect from July 20, 2025. In this context, all information, including personal data related to cases, has been deleted from the ODR platform.

Concept and design:

apkommunikation.de

Programming:

UNIT08.d e

Photo credits:
www.stock.adobe.com: michaeld1990, lexaarts, Eleven studio, Quardia Inc, NeoLeo, ttjanka, Kaikoro, kostiuchenko, PixlMakr, annebel146, lovelyday12, ASDF
Michael Fuchs Fotografie, Kälte Eckert GmbH, Gartner, Keil & Co. Klima- und Kältetechnik GmbH, Günther Kältetechnik GmbH, SOS Kältetechnik GmbH, aeria Wärmepumpen- und Klimasysteme GmbH & Co. KG, Meilbeck Kälte- und Klimatechnik GmbH, WSH Wurzinger Klimatechnik GmbH, K3 Kälte Klima Köln GmbH, Strang Kälte + Klimatechnik GmbH

Disclaimer (DISCLAIMER)

Liability for content
As a service provider, we are responsible for our own content on these pages in accordance with general legislation pursuant to Section 7 (1) DDG. According to §§ 8 to 10 DDG, however, we are not obliged as a service provider to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity. Obligations to remove or block the use of information in accordance with general legislation remain unaffected by this. However, liability in this respect is only possible from the time of knowledge of a specific infringement. As soon as we become aware of such infringements, we will remove this content immediately.

Liability for links
Our website contains links to external third-party websites over whose content we have no influence. Therefore, we cannot accept any liability for this third-party content. The respective provider or operator of the pages is always responsible for the content of the linked pages. The linked pages were checked for possible legal violations at the time of linking. Illegal content was not recognizable at the time of linking. However, permanent monitoring of the content of the linked pages is not reasonable without concrete evidence of an infringement. If we become aware of any legal infringements, we will remove such links immediately.

Copyright
The content and works created by the site operators on these pages are subject to German copyright law. Duplication, processing, distribution and any form of commercialization of such material beyond the scope of the copyright law shall require the prior written consent of its respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use. Insofar as the content on this site was not created by the operator, the copyrights of third parties are respected. In particular, third-party content is identified as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. If we become aware of any infringements, we will remove such content immediately.

Privacy policy

As the controller, bluu unit GmbH (hereinafter referred to as "bluu unit" or "we") has implemented numerous technical and organizational measures to ensure the appropriate protection of personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, meaning that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to bluu unit. By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this privacy policy.

As the controller, bluu unit has implemented numerous technical and organizational measures to ensure the appropriate protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. definitions

The data protection declaration of bluu unit is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

A) PERSONAL DATA
Pursuant to Art. 4 No. 1 GDPR, personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

B) DATA SUBJECT
Pursuant to Art. 4 No. 1 GDPR, a data subject is any identified or identifiable natural person whose personal data is processed by the controller. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

C) PROCESSING
Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction, in accordance with Article 4(2) of the GDPR.

D) RESTRICTION OF PROCESSING
Restriction of processing is the marking of stored personal data with the aim of limiting their future processing in accordance with Art. 4 No. 3 GDPR.

E) PROFILING
According to Art. 4 No. 4 GDPR, profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

F) PSEUDONYMIZATION
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person, in accordance with Art. 4 No. 5 GDPR.

G) CONTROLLER OR DATA CONTROLLER
The controller or data controller is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data pursuant to Article 4(7) of the GDPR. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law

H) CONTRACT PROCESSOR
Pursuant to Art. 4 No. 8 GDPR, a processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

I) RECIPIENT
According to Art. 4 No. 9 GDPR, a recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not it is a third party. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

J) THIRD PARTY
Pursuant to Art. 4 No. 10 GDPR, a third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

K) CONSENT
According to Art. 4 No. 11 GDPR, consent is any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the:

bluu unit GmbH
Martin-Luther-Straße 69
71636 Ludwigsburg
Germany
Tel.: +49 7141 375813-0

E-Mail:

datenschutz@bluu-unit.de

Website:

www.bluu-unit.de

Contact information for the Data Protection Officer:

PROLIANCE GmbH
www.datenschutzexperte.de
Leopoldstr. 21
80802 Munich

datenschutzbeauftragter@datenschutzexperte.de

When contacting the Data Protection Officer, please specify the company to which your inquiry relates. Please refrain from including sensitive information, such as a copy of your ID, with your inquiry.

3. individual data processing operations

3.1 Collection of general data and information (so-called server log files)

The website of bluu unit collects a series of general data and information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of access to the website and (6) an Internet Protocol address (IP address) in abbreviated form, which serve to avert danger in the event of attacks on our information technology systems, are recorded.

This general data and information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, bluu unit analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The legal basis for the processing of personal usage data is Art. 6 para. 1 lit. f GDPR.

3.2 Cookies

3.2.1 General use of cookies

The legal basis for data processing by cookies is your consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. bluu unit websites use cookies. Cookies are small text files that are stored on the user's data carrier and exchange certain settings and data with the bluu unit system via the browser. A cookie usually contains the name of the domain from which the cookie data was sent, as well as information about the age of the cookie and an alphanumeric identifier. The information stored in the cookies is not used to identify the user and is not merged with other personal data stored about the user.

Users can deactivate or restrict the transmission of cookies by changing the settings of their Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for the websites of bluu unit, it may no longer be possible to use all functions of the websites to their full extent.

Only with your consent will cookies be set and personal data processed to obtain information about the use of the website in order to evaluate the reach and attractiveness of the bluu unit website.

3.2.2 Matomo
bluu unit uses functions of the web analysis service Matomo (formerly Piwik) for analysis purposes. The provider of the software is InnoCraft Ltd, 150 Willis St. 6011 Wellington, New Zealand.

Matomo is installed on our server and configured so that cookies are used, but user tracking data is anonymized immediately after processing and before it is stored. The information generated by the cookie about the use of this website is not transmitted to an InnoCraft Ltd. server.

Further information on privacy settings can be found at:

https://matomo.org/docs/privacy/

Users have the option of preventing data collected about them from being analyzed and linked by activating the "Matomo Opt-Out" function: Revocation via Consent Manager

Users can also deactivate or restrict the transmission of cookies by changing their browser settings. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If a user only wants to accept cookies from bluu unit, but not cookies from service providers and partners of bluu unit, he can select the settings in his browser "Block third-party cookies" (or similar).

3.3 Use of the contact form
On the bluu unit website, it is possible to contact bluu unit using a form. The salutation (Ms/Mr), first and last name, e-mail address, a query text and the context of the query (career/press/events/general) must be provided. The title, address and telephone number can also be provided voluntarily. The personal data transmitted to bluu unit in this context will be used exclusively to process the respective inquiries. The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR.

3.4 Contact option via the website

The website of bluu unit contains information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts bluu unit by e-mail or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties. The legal basis for the processing of the data described above is Art. 6 para. 1 lit. a GDPR.

4. duration of the storage of personal data

Personal data of visitors to our website will be deleted when it is no longer required for the purposes described in this privacy policy, unless statutory provisions require longer storage. Usage data is regularly stored for a period of 30 days (3.1.). Cookies are stored for the purposes described above (3.2.). You can also delete the cookies yourself at an earlier date as described above. Data from contact forms will be deleted when the respective request has been finally processed (3.3.). Data from a contact request via the communication channels specified on the website will be deleted when the respective request has been finally processed (3.4.)

5. routine erasure and blocking of personal data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.

If the storage purpose no longer applies or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

6 Rights of the data subject

A) RIGHT TO CONFIRMATION
Each data subject shall have the right granted by the European legislator to obtain from the controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he or she may, at any time, contact any employee of the controller.

B) RIGHT TO INFORMATION
Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller free information about the personal data stored about them and a copy of this information at any time. Furthermore, every data subject has the right to request access to the following information (Art. 15 (1) GDPR)

the purposes of processing
the categories of personal data that are processed
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
the existence of a right to lodge a complaint with a supervisory authority
if the personal data is not collected from the data subject: All available information about the origin of the data
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

Furthermore, the data subject has the right to a copy of the data (Art. 15 (3) GDPR).

Furthermore, the data subject has a right to information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject also has the right to obtain information about the appropriate safeguards in connection with the transfer.

C) RIGHT TO RECTIFICATION
Any person affected by the processing of personal data has the right to demand the immediate correction of incorrect personal data concerning them. Taking into account the purposes of the processing, the data subject also has the right to have incomplete personal data completed, including by means of providing a supplementary statement (Art. 16 GDPR).

D) RIGHT TO ERASURE (RIGHT TO BE FORGOTTEN)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning him or her without undue delay, and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary (Art. 17 GDPR):

The personal data was collected or otherwise processed for purposes for which it is no longer necessary.
The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for further processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
The personal data was processed unlawfully.
The deletion of personal data is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject.
The personal data was collected in relation to information society services offered in accordance with Art. 8 para. 1 GDPR.

If the personal data have been made public by bluu unit and if bluu unit is obliged to erase the personal data as the controller pursuant to Article 17(1) of the GDPR, bluu unit shall take reasonable steps, including technical measures, taking into account the available technology and the cost of implementation, to inform other controllers processing the personal data that the data subject has requested erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required.

E) RIGHT TO RESTRICTION OF PROCESSING
Any person affected by the processing of personal data has the right to request the controller to restrict processing if one of the following conditions is met (Art. 18 GDPR):

The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defense of legal claims.
The data subject has objected to processing pursuant to Article 21(1) GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

F) RIGHT TO DATA TRANSMISSIBILITY
Any person affected by the processing of personal data has the right to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Art. 6(1) GDPR or point (a) of Art. 9(2) GDPR or on a contract pursuant to point (b) of Art. 6(1) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller (Art. 20 GDPR).

Furthermore, in exercising their right to data portability pursuant to Art. 20 (1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.

G) RIGHT TO OBJECT
Any person affected by the processing of personal data has the right to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) GDPR. This also applies to profiling based on these provisions (Art. 21 (1) GDPR).

The bluu unit shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defense of legal claims.

If the bluu unit processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing (Article 21(2) of the GDPR). If the data subject objects to the bluu unit to the processing for direct marketing purposes, the bluu unit will no longer process the personal data for these purposes.

The data subject is free to exercise his or her right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by automated means using technical specifications.

H) RIGHT TO WITHDRAW DATA PROTECTION CONSENT
Any person affected by the processing of personal data has the right to withdraw consent to the processing of personal data at any time (Art. 7 (3) GDPR).

I) CONTACT POINT FOR THE ENFORCEMENT OF RIGHTS
If the data subject wishes to exercise the aforementioned rights, he or she may, at any time, contact any employee of bluu unit:

datenschutz@bluu-unit.de

bluu-unit will immediately comply with a corresponding assertion or arrange for its implementation.

8. DATA PROTECTION IN APPLICATIONS AND IN THE APPLICATION PROCESS
The controller collects and processes the personal data of applicants for the purpose of handling the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after notification of the rejection decision, unless deletion conflicts with any other legitimate interests of the controller. Other legitimate interest in this sense is, for example, a burden of proof in proceedings under the General Equal Treatment Act (AGG).

9. LEGAL BASIS FOR PROCESSING
Art. 6 para. 1 lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service or consideration, the processing is based on Art. 6 para. 1 lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 para. 1 lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance details or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 para. 1 lit. d GDPR and Art. 9 para. 2 lit. c. (as this is a special category of personal data pursuant to Art. 9 para. 1 GDPR, so-called health data).

Ultimately, processing operations could be based on Art. 6 para. 1 lit. f GDPR (unless special categories of personal data pursuant to Art. 9 para. 1 GDPR are involved). Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

11. LEGAL OR CONTRACTUAL REQUIREMENTS FOR THE PROVISION OF PERSONAL DATA
We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.

Before personal data is provided by the data subject in the context of concluding a contract, the data subject can contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.

12. AVOIDING AUTOMATED DECISION-MAKING
As a responsible company, we do not use automated decision-making or profiling

Privacy Information for Visitors to Our Social Media Profiles

Below you will find information about how we handle your data collected through your use of our social media profiles on social networks and platforms.

1.1. Social Media Profiles

We maintain profiles, accounts, pages, or fan pages on the following social media platforms:

Platform	Profile
LinkedIn	https://de.linkedin.com/company/bluu-unit
Facebook	https://www.facebook.com/bluuunit/
Xing	https://www.xing.com/pages/bluu-unit-gmbh
kununu	https://www.kununu.com/de/bluu-unit
Instagram	https://www.instagram.com/bluuunit/
TikTok	https://www.tiktok.com/@bluuunit
YouTube	https://www.youtube.com/@bluuunit

1.2. Different Responsibilities and Roles

Depending on the extent to which the platform operators and we, as the website operators, are involved in the processing of your personal data, our respective responsibilities and roles may differ.

This means that we may share responsibility with the platform operator, or the platform operator may be solely responsible.

1.3. Joint Liability with Platform Operators

1.3.1. Joint Controllers

We share joint responsibility with the following platform operators:

Platform	Platform operator
LinkedIn	LinkedIn Ireland Unlimited Company, Wilton Plaza, Gardner House 4, 5, 6, Dublin 2, Ireland
Facebook	Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland
TikTok	TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

As the site operator, we are jointly responsible with the providers of the respective platforms for the processing of your personal data in connection with your visit to the profile, page, or fan page on those platforms, if the platform operators provide aggregated information about visitors to our profiles, pages, or fan pages (e.g., so-called “Insights” or “Analytics”).

In cases of joint controllership, we have entered into agreements with the platform operators in accordance with Article 26 of the GDPR regarding joint controllership in the processing of your personal data (e.g., Page Controller Addendum or Joint Controller Addendum).

This agreement specifies which data processing operations we or the respective platform operator are responsible for. You can view these agreements at the following links:

Platform	Joint Responsibility Agreements
LinkedIn	https://legal.linkedin.com/pages-joint-controller-addendum
Facebook	https://www.facebook.com/legal/terms/page_controller_addendum
TikTok	https://www.tiktok.com/legal/page/global/tiktok-analytics-joint-controller-addendum/en

For more information on data processing by the platform operators, please refer to their privacy policies:

Platform	Privacy policy
LinkedIn	https://www.linkedin.com/legal/privacy-policy
Facebook	https://de-de.facebook.com/privacy/policy
TikTok	https://www.tiktok.com/legal/page/eea/privacy-policy/de

1.3.2. Contacting the Data Protection Officers of Platform Operators

You can contact the data protection officers of the platform operators here:

Platform	How to Contact Us
LinkedIn	You can contact LinkedIn's data protection officers using the contact form at the following link: https://www.linkedin.com/help/linkedin/ask/TSO-DPO.
Facebook	You can contact Meta's data protection officers using the contact form at the following link: https://help.meta.com/support/privacy/
TikTok	You can contact TikTok's data protection officers using the contact form at the following link: https://www.linkedin.com/help/linkedin/ask/TSO-DPO

1.3.3. Data Processing Under Joint Responsibility

1.3.3.1. Access to and Storage of Information in Terminal Equipment

When you access our profiles on the aforementioned platforms, the platform operator uses cookies and similar technologies on your device to store data on your device or read data from it. This access or storage may involve further processing of personal data as defined by the GDPR.

In cases where such access to or storage of information is absolutely necessary for the technically error-free provision of the services, this is done on the basis of § 25(1), sentence 1, and (2), no. 2 of the TDDDG. Any subsequent processing of data may be carried out on the basis of Article 6(1), sentence 1, subparagraph (f) of the GDPR.

In cases where such processing serves other purposes (e.g., tailoring our website to your needs), it is carried out on the basis of Section 25(1) of the TDDDG only with your consent pursuant to Article 6(1), sentence 1, letter a of the GDPR. You may revoke your consent at any time with future effect. The processing of your personal data is subject to the provisions of the GDPR and the BDSG.

For more information on the use of cookies and similar technologies, as well as their legal basis, please refer to the respective privacy policy of the platform operator. Links to the respective privacy policies can be found above. If you have any further questions on this topic, please contact the operator of the respective social media platform directly.

1.3.3.2. Data Processing for Advertising and Market Research Purposes

As a general rule, personal data on our social media profile is processed primarily for the platform operator’s market research and advertising purposes. To the extent that data collection also takes place directly on our social media profile, we participate in the platform operator’s data processing and are therefore jointly responsible with the platform operator in this regard.

Data processing involves the use of cookies and similar technologies that enable the platform operator to recognize you when you visit a social media profile. In addition, for members of the social media platform, the platform operator conducts a comprehensive analysis of your interactions on the platform (clicks, comments, and “likes”) and processes the information you provide to the platform operator, such as your personal details, profile picture, or profile name. In particular, demographic information (age, gender, country, industry, occupation, etc.) from your own member profile may also be processed.

The collected data can be used to create user profiles. The platform operator then uses these profiles to display advertisements—both on and off the platform—that are presumed to match your interests.

Although we do not have direct access to the data processed by the platform operator, we also benefit from this data processing by placing relevant advertisements—based on the target groups identified by the platform operator—either within or outside the platforms.

The legal basis for the processing of your personal data in connection with the data processing described above is the consent you have provided to the platform operator pursuant to Article 6(1)(a) of the GDPR.

Please note that we have no control over the collection and further processing of data, which is the responsibility of the platform operators. Consequently, we cannot provide any information regarding the scope, location, or duration of the data storage by the platform operators.

For more information on this, please refer to the privacy policy of the respective provider.

1.3.3.3. Data Processing in Connection with “Insights” or “Analytics”

In addition, your data is processed under joint responsibility in connection with what are known as “Page Insights” or “Page Analytics.”

“Page Insights” or “Page Analytics” are analytics features provided by the platform operator, through which the master data you have processed—in particular, demographic data and data regarding your interactions with our profile—is collected jointly by the platform operator and us.

The platform operator then analyzes this data and uses it to generate summarized (so-called aggregated) data for us, which allows us to identify the demographic target group that visited our profile and how that group used our profile.

We do not have direct access to the data processed by the platform operator. The platform operator provides this data to us only in aggregated form. This means that we cannot identify individual visitors or recognize their interactions based on the aggregated data.

We then use this aggregated data to tailor our social media profile to specific target audiences and, more generally, to optimize it for the aforementioned promotional purposes (increasing the reach and visibility of our profile and evaluating the success of marketing campaigns).

The legal basis for the processing of your personal data is the consent you have provided to the platform operator pursuant to Article 6(1)(a) of the GDPR.

For more information on this, please refer to the privacy policy of the respective provider.

1.3.3.4. Data Processing Based on Consent

If the respective platform operator asks for your consent to processing for a specific, shared purpose, the legal basis for the processing is Article 6(1)(a) and Article 7 of the GDPR. Consent that has been given may be withdrawn at any time with future effect.

1.3.3.5. Recipients and Data Transfers to Third Countries

If we disclose personal data to the operators of social media platforms, the latter are recipients of the data within the meaning of Article 4(9) of the GDPR.

Platform	Recipient
LinkedIn	LinkedIn Ireland Unlimited Company, Wilton Plaza, Gardner House 4, 5, 6, Dublin 2, Ireland; LinkedIn Corp., 1000 W. Maude Ave, Sunnyvale, CA 94085, USA
Facebook	Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland; Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA
TikTok	TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; TikTok Pte. Ltd., 1 Raffles Quay, Singapore 048583, Singapore; TikTok Inc., 5800 Bristol Pkwy, Culver City, CA 90230, USA

When you visit our social media profiles, your data may also be processed in countries outside the European Union (EU) and the European Economic Area (EEA), in third countries.

The European Commission has issued an adequacy decision regarding data transfers to certain third countries.

For data transfers to the United States, the European Commission has issued an adequacy decision pursuant to Article 45(1) of the GDPR with respect to companies certified under the EU-U.S. Data Privacy Framework.

For data transfers to third countries for which the European Commission has not issued an adequacy decision, standard data protection clauses are entered into or binding internal data protection policies are used to ensure an adequate level of data protection, and additional measures are taken to safeguard the data transfer.

Platform	Recipient	third country	Nature of the safeguards for transfers to third countries
LinkedIn	LinkedIn Corp	USA	EU Commission's Adequacy Decision and Certification under the EU-U.S. Data Privacy Framework
Facebook	Meta Platforms, Inc.	USA	EU Commission's Adequacy Decision and Certification under the EU-U.S. Data Privacy Framework
TikTok	TikTok Inc. TikTok Pte. Ltd.	United States Singapore	Standard Data Protection Clauses and Supplementary Measures

You can find additional information on this topic, as well as related links, in the section above titled“General Information on Data Transfers to Third Countries.”

1.3.3.6. Retention Period

The data collected will be processed by the joint controllers for as long as is necessary to achieve the stated purposes.

Your data will then be deleted from our operational systems, unless data processing for another purpose specified in this statement and on a corresponding legal basis remains permissible.

For more information on data retention periods, please refer to the privacy policies of the platform operators listed above, who are joint data controllers with us.

1.3.4. Exercising Your Rights in the Case of Joint Control

If, as a visitor to this site, you wish to exercise your rights (right of access, rectification, erasure, restriction, data portability, right to lodge a complaint with the supervisory authority, objection, or withdrawal of consent), you may contact either the platform operator or us.

Platform	Settings in the Platform Account
LinkedIn	You can use your LinkedIn settings to restrict the visibility of your LinkedIn account (including to us). For more information on exercising your rights, please refer to LinkedIn’s Privacy Policy at the following link: https://www.linkedin.com/legal/privacy-policy
Facebook	You can use your Facebook settings to restrict the visibility of your Facebook account (including to us). You can also adjust your ad settings yourself in your platform account. To do so, click the following link and log in: https://www.facebook.com/settings?tab=ads. For more information on exercising your rights, please refer to Facebook’s Privacy Policy at the following link: https://www.facebook.com/about/privacy.
TikTok	For more information on how to exercise your rights, please refer to TikTok’s Privacy Policy at the following link: https://www.tiktok.com/legal/page/eea/privacy-policy/de

1.4. Liability of Platform Operators

If your personal data is processed by one of the social media platform operators listed below, such processing is carried out under the sole responsibility of the platform operator within the meaning of Article 7(4) of the GDPR.

Platform	Platform operator
Xing	New Work SE, Am Strandkai 1, 20457 Hamburg, Germany
kununu	Kununu GmbH, Arabellastr. 23, 81925 Munich, Germany
Instagram	Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland
YouTube	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland

We have no control over how platform operators process data. For more information, please review the privacy policy of the respective platform operator:

Platform	Privacy policy
Xing	https://privacy.xing.com/de/datenschutzerklaerung
Kununu	https://www.kununu.com/de/info/datenschutz
Instagram	http://instagram.com/about/legal/privacy
YouTube:	https://policies.google.com/privacy

To exercise your rights as a data subject, please note that the most effective way to do so is by contacting the respective providers directly. Only they have access to the data collected from you. However, if you need assistance, please feel free to contact us at any time.

1.5. Our Own Responsibility

We are solely responsible for the data processing that takes place via our social media profiles as described below.

1.5.1. Data Processing Through the Operation of the Social Media Profile

When you visit our social media profile, leave comments or "Likes," or interact with our profile in a similar manner, we process your personal data.

This may include information that you actively provide (comments, “likes,” and information you have made publicly available, such as your profile picture or name). Depending on the provider and your settings on the provider’s platform, we may also be notified of who has viewed our profile on the platform.

The purpose of data processing and our legitimate interest in this regard are to target visitors effectively, to provide an effective means of communication and interaction with our company on the social media platform, and to optimize our public image.

The legal basis for data processing is Article 6(1), first sentence, subparagraph (f) of the GDPR.

1.5.2. Data Processing When Contact Is Made

We collect personal data ourselves when, for example, you contact us via a contact form or through a messaging feature on the respective platform.

The data we collect depends on the information you provide, as well as the contact information you have provided or shared. We store this information for the purpose of processing your inquiry and in case we have any follow-up questions.

The purpose of the data processing and your or our legitimate interest is to respond to your inquiry.

The legal basis for data processing is Article 6(1), first sentence, subparagraph (f) of the GDPR

Your data will be deleted once your request has been fully processed, provided that no legal retention requirements prevent this. We consider a request to have been fully processed when the circumstances indicate that the matter in question has been definitively resolved.

1.5.3. Data Processing for Contract Fulfilment

If your contact via a social network or other platform is intended to enter into a contract with us for the delivery of goods or the provision of services, we will process your data to fulfill the contract, to take steps prior to entering into a contract, or to provide the requested services.

The legal basis for data processing is Article 6(1), first sentence, subparagraph (b) of the GDPR.

Your data will be deleted when it is no longer necessary for the performance of the contract or when it is determined that the precontractual measures will not result in the conclusion of a contract consistent with the purpose of establishing contact.

Please note, however, that even after the contract has been concluded, it may still be necessary to store personal data of our contractual partners in order to comply with contractual or legal obligations.

1.5.4. Data Processing Based on Consent

If we ask for your consent to process your data for a specific purpose, the legal basis for the processing is Article 6(1)(a) and Article 7 of the GDPR. You may withdraw your consent at any time, effective for the future.

1.5.5. Recipients and Data Transfers to Third Countries

If we disclose personal data to the operators of social media platforms within the scope of our own responsibility, the latter are recipients of the data within the meaning of Article 4(9) of the GDPR.

Platform	Recipient
LinkedIn	LinkedIn Ireland Unlimited Company, Wilton Plaza, Gardner House 4, 5, 6, Dublin 2, Ireland; LinkedIn Corp., 1000 W. Maude Ave, Sunnyvale, CA 94085, USA
Facebook	Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland; Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA
TikTok	TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; TikTok Pte. Ltd., 1 Raffles Quay, Singapore 048583, Singapore; TikTok Inc., 5800 Bristol Pkwy, Culver City, CA 90230, USA
Xing	New Work SE, Am Strandkai 1, 20457 Hamburg, Germany
kununu	Kununu GmbH, Arabellastr. 23, 81925 Munich, Germany
Instagram	Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland; Meta Platforms, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA
YouTube	Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, USA

When you visit our social media profiles, your data may also be processed in countries outside the European Union (EU) and the European Economic Area (EEA), in third countries.

The European Commission has issued an adequacy decision regarding data transfers to certain third countries.

Platform	Recipient	third country	Nature of the safeguards for transfers to third countries
LinkedIn	LinkedIn Corp	USA	EU Commission's Adequacy Decision and Certification under the EU-U.S. Data Privacy Framework
Facebook	Meta Platforms, Inc.	USA	EU Commission's Adequacy Decision and Certification under the EU-U.S. Data Privacy Framework
TikTok	TikTok Inc. TikTok Pte. Ltd.	United States Singapore	Standard Data Protection Clauses and Supplementary Measures
Instagram	Meta Platforms, Inc.	USA	EU Commission's Adequacy Decision and Certification under the EU-U.S. Data Privacy Framework
YouTube	Google LLC	USA	EU Commission's Adequacy Decision and Certification under the EU-U.S. Data Privacy Framework

You can find additional information on this topic, as well as related links, in the section above titled“General Information on Data Transfers to Third Countries.”

1.6. Retention Period

As the independent data controller, we process the collected data for as long as necessary to achieve the stated purposes. We then delete your data from our operational systems, unless data processing is still permitted for another purpose specified in this statement and based on an appropriate legal basis.

We have no control over how long your data is stored by social media providers for their own purposes. For more details, please contact them directly.